Experienced mind. Young at heart.
Don’t let his grey hair deceive you, Geoff Rhodes is one of the most passionate, energetic and progressive people you’ll ever meet. Not only is he a champion squash player, winning the 2014 Plate at the World Masters 70’s in Hong Kong, he’s also a champion accountant which let’s face it – is what you’re really interested in.
Geoff has been practising as a CPA for over 40 years and has been a Fellow of the Association of Taxation and Management Accountants since 1992. As the Finance Director for Nationwide Food Services (known these days as Spotless), he played a pivotal role in the company’s expansion overseas including Thailand, Malaysia, Indonesia, New Zealand, New Guinea and India. During his 27 year tenure he also oversaw the acquisition of more than 20 companies.
Geoff has been working with small to medium sized businesses for more than 20 years. First in public accountancy practices and since 2000 at Etlanda Taxation & Accounting Services. Over this time, Geoff has worked with a huge cross-section of extremely satisfied clients from many industries including printing, packing, manufacturing, motoring, food and beverage and retail.
The depth and breadth of the experience Geoff has obtained via the creation, acquisition and sale of more than 25 companies and businesses has given him an understanding of commercial structures and processes that your regular accountant simply doesn’t have.
Geoff Rhodes (Authorised Representative No. 406411) and Etlanda Pty Ltd (Corporate Authorised Representative No. 406412) are licensed by InterPrac Financial Planning Pty Ltd AFSL 246638
And because he’s a super smart, all-round nice guy, he’s willing to share this experience with his clients so they too can reach financial greatness.