Who are Etlanda Taxation & Accounting?

We’re Sydney-based accountants, bookkeepers and financial planners who believe that helping clients obtain their financial goals is the most rewarding thing we can do – every day of the week.

Established in 2000, Etlanda is home to passionate, experienced, self-confessed nerds who are obsessed with calculators, Excel spreadsheets and accounting software like Xero and MYOB.

So whether you’re an individual looking to set-up a Self-Managed Super Fund or you run a small-to-medium-sized business and want to take control of your finances we can help.

Why choose us? Because we’re more than your average accountants. We are accounting coaches with the experience, the drive and the tools to teach you how to get ahead. And stay there.

At Etlanda we believe “Your Business is Our Business.” Learn more about...

Why partner with us?

We understand how busy you are

Between 9:00 am to 5:00 pm you’re probably busy running your business, so we offer appointments:

  • At a location convenient to you (typically your home or office)
  • Between 7:30 am to 7:30 pm
  • Every day of the week including Saturday and Sunday.

We aim to be “cost neutral”

Our goal is to off-set the cost of our services by finding ways you can save or make money elsewhere. We can do this because we’ve had over 40 years of experience working with small to medium-sized businesses.

We guarantee our prices for 2 years

For some clients, we’re able to offer fixed price packages for two years so there are no nasty surprises when the bill arrives. To find out if you’re eligible, give us a call on phone: 02 9533 7599.

We take the time to understand your business

At Etlanda, we believe that your business is our business so we take the time to get to know how your business operates, not just your finances. Becoming your financial business partner means we’re able to provide relevant, timely information and identify opportunities you might otherwise miss.

We’ll teach you the tricks of the trade

Have you ever heard the saying “Give a man a fish and he’ll eat for a day. Teach a man to fish he’ll eat for a lifetime”? Well, that’s how we feel about accounting. At Etlanda, you will always understand your financial position because we will show you what we’re doing every step of the way.

Small business experts

Our fearless, grey-haired leader will give your business the competitive edge. With over 40 years of experience as the in-house Chief Financial Officer and Finance Director for multinationals and small businesses alike, Geoff Rhodes truly is a big hitter (and not just on the squash court), offering advice other accountants can't. And don’t.

Licensed by InterPrac

Geoff Rhodes and Simon Coelho are Authorised Representatives of InterPrac Financial Planning Pty Ltd AFSL 246638. InterPrac is one of the largest independently owned Financial Planning licensees servicing the accounting industry and offer the Etlanda team technical support and access to a wide range of “best of brand” Investment Products and Insurance policies. View our Privacy Policy. 

Financial Services Guide

Download the FSG Part 1 here

FSG Part 2 For Geoff Rhodes

FSG Part 2 For Simon Coelho

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The information on this site, including the site source code is the property of InterPrac Financial Planning Pty Ltd and is subject to Copyright ©. Unauthorised use of the information on this website is not permitted. Copyright in the information contained in this site subsists under the Copyright Act 1968 (Cth) and, through international treaties, the laws of many other countries. It is owned by InterPrac Financial Planning Pty Ltd unless otherwise stated. All rights reserved. You may download a single copy of this document and, where necessary for its use as a reference, make a single hard copy. Except as permitted under the Copyright Act 1968 (Cth) or other applicable laws, no part of this publication may be otherwise reproduced, adapted, performed in public or transmitted in any form by any process without the specific written consent of InterPrac Financial Planning Pty Ltd.

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Disclaimer

The information on this website is general information only and is not intended to be a recommendation. We strongly recommend you seek advice from your financial adviser as to whether this information is appropriate to your needs, financial situation and investment objectives.

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Our team 

Geoff Rhodes
Chief Executive Officer

Geoff has been practising as a CPA for over 40 years and has been a Fellow of the Association of Taxation and Management Accountants since 1992. As the Finance Director for Nationwide Food Services (known these days as Spotless), he played a pivotal role in the company’s expansion overseas including Thailand, Malaysia, Indonesia, New Zealand, New Guinea and India. During his 27 year tenure he also oversaw the acquisition of more than 20 companies.

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Simon Coelho
Financial Advisor

Simon has a broad and solid foundation in financial planning having worked with many financial planners over the last 10 years in companies such as Macquarie Bank, CBA and ING.

Simon believes in honest, thoughtful financial advice so you can spend more time doing the things you enjoy with the comfort of knowing that he has your financial affairs and best interest in mind.

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Tina Webb
SMSF Specialist

Tina holds a Bachelor of Commerce (Accounting & Finance) from The University of Sydney and has been a Member of the Institute of Chartered Accountants since 2002.

At Etlanda, Tina’s focus is Self-Managed Superannuation Funds (SMSF) which means she takes care of SMSF document preparation, data entry, compliance requirements, final tax returns and financial reports.

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Greg Street
Accountant

Greg holds a Bachelor of Arts (Economics and Geography) from University of Sydney, an Associate Diploma of Business (Accounting) from Sydney Institute of Technology-Ultimo and a Bachelor of Business Degree (Finance and Accounting) from the University of Technology (UTS), Sydney. He is also a Full Member of CPA Australia.

Greg joined the Etlanda team in late 2013, equipped with over 15 years of experience in corporate accounting across the importing, wholesale and distribution industries. 

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Yen Tran
Accountant

Yen speaks another language. Actually she speaks four – English, Vietnamese, Cantonese and Mandarin making the perfect business partner for many of our clients. 

Yen has a Bachelor of Business and Commerce (Accounting) from the University of Western Sydney (UWS) and is an Associate Member of CPA Australia. She is experienced in the administration and accounting management and worked in the Travel industry in a corporate firm for two years.

Yen has been a member of the Etlanda team since 2012.

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Doreen Rhodes
Office Manager and Bookkeeper

Doreen shares Geoff’s gift for understanding business accounting and has an “eagle-eye” when it comes to balancing clients’ books.

Doreen has been working in the accounting and bookkeeping industry for over 45 years. During that time she held a number of positions at Spotless including Accounting Machine Operator, Supervisor and Payroll Manager. Doreen was also a teacher at Burroughs College for many years.

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Melissa Rhodes-Smith
Administration Manager and Bookkeeper

Melissa joined the Etlanda team in a part-time capacity in 2007 and has been helping clients with their bookkeeping, processes and accounting ever since. She’s our point of contact for general queries.

Melissa also ensures the Etlanda Taxation & Accounting business runs smoothly so we can continue to help our clients achieve their financial goals.

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